04 / INDEPENDENT CONCEPT PROJECT
Lace Satin
CATEGORY
Fashion / Lifestyle
DELIVERABLES
Hero / context / social cut-downs
CREATIVE DIRECTION
Street casting / movement / understated styling
PRODUCTION
AI-assisted / retouched by hand
THE IDEA
A fashion campaign built around the movement and texture of satin trousers in everyday city settings.
BUILDING THE WORLD
Satin comes alive when it moves.
The campaign uses stride, fabric flow, changing light and relaxed styling to make the trousers feel tactile and wearable rather than overly polished.
HAVE A PRODUCT IN MIND?
VB STILLS