Matcha Me

CATEGORY

Beverage / Lifestyle

DELIVERABLES

Hero / context / social cut-downs

CREATIVE DIRECTION

Daylight / movement / tactile product moments

PRODUCTION

AI-assisted / retouched by hand

THE IDEA

A matcha campaign built around everyday rituals — taking the product out of the studio and into moments that feel lived-in, tactile and spontaneous.

BUILDING THE WORLD

Product accuracy is part of the art direction.

The product stays consistent while the world around it changes — from soft morning light to movement, texture and everyday environments.

The goal was to make each frame feel different, while still belonging to the same campaign.

HAVE A PRODUCT IN MIND?

VB STILLS